The “Buyer’sGuide+Online” is a powerful advertising and reference section which appears both in Pump Engineer magazine and also on Pump Engineer website.
In the magazine, all entries listed in the “Buyer’sGuide+Online” are presented under classified product or service headings. This allows buyers to quickly find potential suppliers for the products they need. Companies with several products can of course use multiple headings. These “yellow pages”, which clearly stand out at the back of the magazine, are further enhanced by a phone directory with principal phone numbers of advertising companies, as well as an Application Guide, enabling readers to find companies which serve specific markets.
On the website, the “Buyer’sGuide+Online” is formatted as a “Search Wizard”, with multiple search options. Users can therefore quickly find suppliers of specific products or services; the results can be further filtered according to the region or even country. Alternatively, users can generate lists of suppliers active in say Germany, the USA, etc. It is also possible to search by company name. Furthermore, each entry is accompanied by a brief profile, enabling companies to better present themselves to prospective buyers.
In short: the “Buyer’sGuide+Online” is both a powerful resource for buyers who are looking for products and services, as well as a cost-effective way for companies to present themselves to potential customers.